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we're on a mission...

 To bring sustainability to the forefront of the fashion conversation, inspire and educate on the importance of mindful consumption, and highlight brands paving ways to make fashion and our every day lives more sustainable.

 

Join this journey to redefine style—where looking good and doing good go hand in hand!

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How Do I make Sustainable Shopping Decisions?

Once you decide you want to make better sustainable decisions you might not know exactly how to take the first step. Here are a few tips to get the ball rolling.

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Make Informed Purchases

Research products and brands to understand their environmental and social impact before making a purchase.

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Slow 
consumption. 

Prioritize Quality and Durability

 

Instead of buying numerous inexpensive items that break or wear out quickly, slow consumption encourages investing in well-made, durable products that will last longer.

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Remember the 3 R's
 

Focus on extending their lifespan through reuse, repair, and refurbishment, and then consider recycling or composting for biodegradable materials.

Use what you already have

As more "eco-friendly" and sustainable brand offers pop up, you may feel inclined to buy new products that are better for the planet. While this isn't a bad idea, the most sustainable thing you can do is use what you already have. Buying new items, even if they are sustainably made, is unnecessary and only adds to more production, energy use, and waste. ​

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Take NOVACANCY's
30 wear pledge

How many times have you worn something before it ended up in the back of your closet or the trash? 

Take our pledge to wear an item 30 times before donating, reselling, or swapping it out for something new!

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